/China’s latest connection to Africa is via a boom in tourism

China’s latest connection to Africa is via a boom in tourism

Chinese travelers are the world’s top tourism spenders, shelling out almost $260 billion in 2017 alone. A growing part of that spend is now happening in Africa, encouraged by relaxed visa rules, increased interested in the continent’s cultural and historical sites, and a initiatives that seek to appeal to Chinese tourists.

Meanwhile, Africa is becoming increasingly attractive destination for Chinese tourists. A recent survey by the global travel platform Travelzoo found that the continent was the top destination of choice for Chinese tourists seeking more adventurous holidays in 2018, beating Japan and Australia. Visitors were especially drawn to Morocco, Tunisia, South Africa, Namibia, Madagascar, and Tanzania. This year, Kenya also launched a marketing campaign to target China, hoping to boost the over 53,000 Chinese visitors who already came to the country last year.

Source & Copyright and Read More: https://qz.com/1283192/chinas-tourism-to-africa-is-growing-as-visa-rules-are-relaxed/