/Lira’s travel ambassadorship bears no fruit

Lira’s travel ambassadorship bears no fruit

ONE year after the appointment of multi-platinum award-winning South African artist Lerato Molapo, known by her stage name Lira, as Namibia’s travel ambassador, the celebrity’s title has done nothing to promote Namibia’s tourism sector.

Lira was appointed by the Federation of Namibia Tourism Association (Fenata) as their first travel ambassador to market Namibia as a destination to the African continent to increase the demand for and awareness of the country.

This was part of the private sector tourism association’s Travel Ambassador Initiative.

Source & Copyright and Read More: https://www.namibian.com.na/106301/read/Liras-travel-ambassadorship-bears-no-fruit