/China part of Namibia’s tourism sector revival strategy

China part of Namibia’s tourism sector revival strategy

Namibia is exploring ways to grow its base for China as a key source market for its tourism and hospitality sector following disruption by the COVID-19.

Nelson Ashipala, manager for corporate communications at Namibia Wildlife Resorts, said Friday that China is part of the country’s short and long term strategy geared towards the revival of the sector.

Strategic interventions include a targeted marketing approach and nurturing partnerships.”Amid COVID-19, a new phenomenon, we are exploring new ways to establish such collaborations. China is very much on our radar exploring new ways and means,” he said.

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