Namibia on Wednesday launched a tourism digital marketing campaign to rebuild consumer confidence and drive travel recovery post-COVID.

The global tourism space is a fiercely competitive market, as most destinations have experienced the impact of COVID-19 and are now seeking their share of the same global travel market, Minister of Environment, Forestry and Tourism, Pohamba Shifeta said at the launch event in Windhoek, the capital.

“The tourism industry desires to be at the very edge of innovation leadership in digital travel technology, as the industry rethinks and reimagines travel and destination marketing in the era of the Fourth Industrial Revolution,” he said.

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