The Namibia Tourism Board CEO Digu //Naobeb uttered that with the advent of Covid-19, there is a significant shift to embrace social media and digital technology to be competitive in the tourism industry.

This follows the move by the Namibia Wildlife Resorts that the Okaukuejo waterhole live-streaming camera is now available on Wild Earths DStv channel 183.

This initiative complements the already viral NWR Live YouTube channel, launched in April, with viewership reaching as high as 1 000 wildlife enthusiasts per day.

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